|
|
 |
 American
Camp Association™, Enriching Lives, Building
Tomorrows
August 23, 2004 – (Martinsville, IN) –
The American Camping Association® (ACA) announces
the rollout of its new name and logo, American
Camp Association™, Enriching Lives, Building
Tomorrows. The brand rollout is scheduled
over the next six months with an official launch
scheduled for the ACA National Conference in Orlando,
Florida, from February 22 to 25, 2005.
"As an association, ACA is dedicated to
providing the most current and relevant information
and knowledge available to those who are committed
to enriching the lives of people through the camp
experience. This core value of ACA has taken our
organization to a new threshold, to a new era,
and to a time of change," states Marla Coleman,
ACA national president. "Over the last 95
years, ACA and the camp experience have become
symbols of trust. We look forward to entering
our next hundred years with a brand that expresses
our fundamentals and our vision for the future."
"The beauty of our new brand is that it
expresses not only the association’s human
development responsibility, but the essential
human development opportunity that each camp experience
offers—regardless of the location or type
of camp it might be," comments Peg Smith,
ACA executive director.
"ACA is committed to providing all children
and adults of today—and tomorrow—the
opportunity to have a safe and positive camp experience—an
experience whose value is understood and considered
a positive asset in human development," Smith
continues. "ACA has placed a premium on what
the organization means to the campers, the camps,
the parents, the volunteers, and business partners.
By focusing on the value of the camp experience
and the benefit of positive relationships, ACA
has built the foundation to develop an identity
to carry the organization into tomorrow."
Founded in 1910, the American Camp Association
is a national community of camp professionals
and is dedicated to enriching the lives of children
and adults through the camp experience. ACA is
the only organization that accredits all types
of camps, with up to 300 national standards for
health and safety.
|
